Questions, answered plainly

What you get, when you get it, and what happens after you buy.

NextStep (trading as Prido AI) is a consulting and advisory firm in India. Every engagement is fixed-fee, time-boxed and delivered as written advice plus consultant time. Here is exactly what that means in practice.

Deliverables

Exactly what you receive.

Six engagements, in two groups. The first three diagnose and recommend; the second three put a consultant alongside your team. Every fee buys analysis, a written deliverable and consultant time — never software or licences.

AI Readiness — diagnose and decide

AI Readiness Scorecard

Free
Instant

On-screen result + downloadable 8-page PDF report

  • 20-question, 6-dimension diagnostic
  • Maturity level (1–5) + persona archetype
  • Peer benchmark against SMBs at your stage
  • Cost-of-inaction estimate (monthly + annual)
  • Top 3 opportunities, headline only
  • 6 personalised aha insights
  • Downloadable PDF summary

Best for: Anyone starting out — just your name and email, no card required

AI Starter Blueprint Report

$199 / ₹4,999
48 hours

12-page written PDF report + 30-minute recorded consultant walkthrough

  • Everything in the Scorecard, expanded to 12 pages
  • Executive summary written as a recommendation, not a description
  • Current-state heatmap across your functions
  • Motivation analysis — why now, and what that changes
  • Full opportunity long-list with impact-effort 2×2
  • Top 3 quick wins ranked by ROI, with expected impact each
  • Vetted tool stack: pricing, setup time, why this tool for you
  • Realistic 14-day plan + Phase-2 roadmap (months 2–6)
  • 30-minute personalised video walkthrough

Best for: You know AI matters and want a costed, sequenced plan you can act on alone

AI Audit (4D Portfolio)

$399 / ₹9,999
48 hours

26-page board-ready PDF report + 4D portfolio + 60-minute live strategy call

  • Everything in the AI Starter Blueprint
  • The 4D Portfolio Bubble Chart — value × complexity × time-to-value × strategic fit, scored across your full opportunity library
  • Sequencing plan derived from the portfolio: do first / do second / phase 2 / not now
  • Strategic-fit scoring against your stated #1 goal and primary KPI
  • 3-scenario 12-month ROI model (conservative · expected · optimistic)
  • Risk matrix + mitigation plan, including your compliance obligations
  • KPI dashboard with baselines and 90-day targets you can track weekly
  • Case study of a comparable business and what it actually cost them
  • 3-path decision framework: DIY / Pilot / Retainer, with break-even for each
  • 60-minute strategy call to walk the portfolio with you

Best for: You have 10+ possible AI ideas, a budget to allocate, and a partner or board to convince

AI Implementation — consultant-led adoption

AI Pilot

$499 / ₹24,999
14 days

Consultant-led engagement + 5-page playbook + recorded training

  • 1 workflow advised, documented and adopted with your team
  • 60-minute kickoff call to pick the workflow and define success
  • 1 recommended tool set up alongside your team (you licence it directly)
  • Guided connection between 2 apps you already use
  • 5-page playbook so the workflow survives without us
  • 14 days of email support
  • Proof Guarantee: adopted in 14 days or 100% refund

Best for: You want proof on one workflow before committing budget

AI Launchpad

$999 / ₹49,999
30 days

Consultant-led engagement + 15-page runbook + SOPs + KPI dashboard

  • 2 workflows advised, documented and adopted
  • 90-minute kickoff plus a working session
  • 3–4 recommended tools set up alongside your team
  • End-to-end data flow designed with you
  • Live and recorded team training
  • 15-page runbook plus written SOPs
  • 3-KPI executive dashboard
  • 30 days of Slack and WhatsApp priority support
  • Outcome Guarantee: 2 workflows by Day 30, KPI lift by Day 45

Best for: You already know what to build and want it adopted properly

AI Concierge

From $299/mo / From ₹9,999/mo
Ongoing, monthly

Retained advisory: monthly reviews, office hours, priority messaging

  • Essential — $299 / ₹9,999 per month: monthly optimisation review, KPI tracking, WhatsApp priority
  • Growth — $599 / ₹19,999 per month: adds 1 advised workflow per month, bi-weekly office hours, quarterly re-audit
  • Scale — $999 / ₹34,999 per month: adds broader workflow coverage and executive reporting cadence
  • Unlimited assessment runs while your subscription is active
  • Cancel any time — no minimum term, first month refundable

Best for: You want an ongoing AI advisory partner rather than a one-off project

Timelines

How long each engagement takes.

When the clock starts, when you get the deliverable, and what we need from you to hit it.

AI Readiness Scorecard
Clock starts
The moment you submit the 20-question questionnaire
Delivery
Instant — score on screen, PDF available immediately
We need from you
About 6 minutes. Just your name and email to start — no card required.
AI Starter Blueprint
Clock starts
When you submit the 28-question diagnostic after purchase
Delivery
Report immediately; consultant walkthrough within 48 hours
We need from you
About 9 minutes of answers, plus anything you want us to look at
AI Audit
Clock starts
When you submit the 28-question diagnostic after purchase
Delivery
Report immediately; 4D portfolio review and 60-minute strategy call within 48 hours
We need from you
About 9 minutes of answers, plus your #1 goal and primary KPI
AI Pilot
Clock starts
At the kickoff call, booked within 2 business days of purchase
Delivery
One workflow adopted within 14 days
We need from you
Kickoff call, tool access from your side, one point of contact
AI Launchpad
Clock starts
At the kickoff call, booked within 2 business days of purchase
Delivery
2 workflows by Day 30, KPI lift by Day 45
We need from you
Kickoff plus a working session, tool access, one owner per workflow
AI Concierge
Clock starts
On your subscription start date
Delivery
Continuous — monthly review cycle plus priority messaging
We need from you
Monthly review slot and access to your KPI numbers
After purchase

What happens once you pay.

No hidden steps, no waiting on an invoice. Here is the whole process, in order.

  1. 1

    Payment confirmation

    You get an emailed receipt from our reseller, who is the merchant of record for the sale. Your Prido AI account is linked to the email you paid with.

  2. 2

    Your engagement unlocks in your account

    Sign in and open your account page. The tier you bought appears there with one assessment run unlocked (AI Concierge subscribers get unlimited runs).

  3. 3

    Complete the 28-question diagnostic

    AI Starter Blueprint and AI Audit both use the full 28-question, 6-dimension diagnostic. It takes around 9 minutes. Answers are saved to your account so you can review them later.

  4. 4

    Your report is generated

    Your score, maturity level and insights appear on screen straight away. The full written report is available as a branded PDF — 12 pages for AI Starter Blueprint, 26 pages for AI Audit.

  5. 5

    Report delivery by email and WhatsApp

    We email you a copy of the PDF. Customers in India can also opt into WhatsApp so a consultant can answer implementation questions in the channel they actually use.

  6. 6

    Consultant walkthrough

    AI Starter Blueprint includes a 30-minute recorded walkthrough of your report. AI Audit includes a 60-minute live strategy call to walk the 4D portfolio and agree what to fund, defer and kill.

  7. 7

    Implementation, if you want it

    If you decide to act on the roadmap with us, your AI Starter Blueprint or AI Audit fee is credited towards AI Pilot or AI Launchpad. Nothing is auto-charged and nothing is bundled in.

FAQ

Everything else you asked.

What you receive

What exactly am I buying?+

Consulting and advisory work. Every fee buys our analysis, a written deliverable and our consultants' time. We do not sell, license or develop software, and we do not provide IT or managed technology services. Where an engagement involves third-party AI tools, you buy those directly from the vendor — we advise on selection and supervise setup alongside your team.

How long are the reports?+

The free Scorecard produces an 8-page PDF summary. AI Starter Blueprint is a 12-page consulting deliverable. AI Audit is a 26-page board-ready deliverable that adds peer benchmarks, a 3-scenario ROI model, a risk matrix and the 4D portfolio analysis.

Do I get a call, or just a document?+

AI Starter Blueprint includes a 30-minute personalised recorded walkthrough of your report. AI Audit includes a 60-minute live strategy call. AI Pilot and AI Launchpad are consultant-led throughout, with kickoff and working sessions. The free Scorecard is self-serve.

Can I share the report with my team, partner or board?+

Yes — the PDF is yours to share and reuse. AI Audit includes a condensed board pack specifically so you can present the case internally without rewriting anything.

What's the real difference between AI Starter Blueprint and AI Audit?+

AI Starter Blueprint answers 'what should I do, and in what order'. AI Audit answers 'what should I fund, defer and kill, and how do I defend that decision' — it scores your whole opportunity library on value, complexity, time-to-value and strategic fit, and models 12-month ROI across three scenarios.

How many questions does each assessment use?+

The free Scorecard uses 20 questions. AI Starter Blueprint and AI Audit both use the fuller 28-question, 6-dimension diagnostic, which is what makes the deeper analysis possible.

Delivery timelines

When do I get my report?+

Your score and on-screen findings are instant. The written PDF is available immediately after you complete the questionnaire. The consultant walkthrough or strategy call for AI Starter Blueprint and AI Audit follows within 48 hours.

What does the 48 hours actually cover?+

The 48-hour clock starts when you submit your 28 answers, and covers our consultant review of your report plus the recorded walkthrough or scheduling of your live call. It is 48 hours of our working time, not calendar guesswork.

How quickly does an implementation engagement start?+

We book your kickoff call within 2 business days of purchase. AI Pilot then runs 14 days from kickoff; AI Launchpad runs 30 days, with the KPI checkpoint at Day 45.

What do you need from me to hit those timelines?+

Honest answers to the diagnostic, one named point of contact, and — for implementation engagements — access to the tools you already use. That's it. Delays almost always come from waiting on tool access.

After you purchase

How do I access what I bought?+

Sign in with the email you paid with and open your account page. Your purchase appears there, with your assessment run unlocked and every past report kept in your history.

How many times can I run the assessment?+

One assessment run per one-time purchase, which is what the deliverable is priced around. AI Concierge subscribers get unlimited runs while their subscription is active. Your past assessments and reports stay in your account either way.

Can I upgrade after buying?+

Yes, and fees roll forward. AI Starter Blueprint credits into AI Audit, AI Audit credits into AI Pilot or AI Launchpad, and AI Pilot credits into AI Launchpad within 30 days. You only ever pay the difference.

What if I paid but nothing unlocked?+

Sign out and back in first — access is tied to the email used at checkout. If it still hasn't appeared, email us with your receipt and we'll fix it the same business day.

Payments, refunds and support

Which currency am I charged in?+

Every price is shown in both USD and INR. Customers in India are billed in INR and can pay by card, debit card or UPI; everywhere else is billed in USD. India pricing is set to the local market rate, not a straight conversion.

Who actually processes the payment?+

Our online reseller acts as merchant of record for all orders. They handle billing, tax and invoicing, and their receipt is your proof of purchase. We never see or store your card details.

What is your refund policy?+

A 30-day money-back guarantee on paid engagements. AI Pilot additionally guarantees one adopted workflow within 14 days or a 100% refund. AI Concierge is cancel-anytime with the first month refundable.

Is there a contract or lock-in?+

No. Every diagnostic and implementation engagement is a fixed-fee, time-boxed piece of advisory work. Only AI Concierge recurs, and it has no minimum term.

How do I reach a human?+

Email us and a consultant replies within one business day. Customers in India can also continue the conversation on WhatsApp after a report is delivered.

Still unsure which engagement fits? Tell us about your business or email support@pridoai.com — a consultant replies within one business day.

About our services

Prido AI is a consulting and advisory firm based in India. Every engagement is a fixed-fee advisory service: we assess your business, write up our recommendations, and guide your team through them. What you buy is our analysis, our written deliverable and our consultants’ time.

Where an engagement involves third-party AI tools, you buy those directly from the vendor — we advise on selection and supervise setup alongside your team.

Questions before you buy? Email support@pridoai.com — we reply within one business day.

Start with the free Scorecard.

20 questions, about 6 minutes, an instant readiness score and your top 3 quick wins. No email or card needed to see the result.